A conversion-focused site for a fictional Tampa personal-injury firm. Its job in this portfolio is range: it’s the same structured-content engine behind the Cascade Association build, applied to a completely different industry with completely different content types. Same engine, no rewrite.
Three content types, one schema-driven engine
Practice areas, attorney profiles, and case results are each modeled as custom post types with typed fields — recovery amount, year, and practice-area tagging on results; specialty, years of experience, and biography on attorneys. The same validated-registry approach that powered the association directory drives a law-firm site without touching the underlying engine.
Relationships that build the pages
Case results are tagged to practice areas, and attorneys to their specialties, so the “recent results” section, the individual practice-area pages, and the attorney bios assemble themselves from those relationships rather than from hand-maintained lists. Add a result once and it surfaces everywhere it belongs — the practice area it falls under, the attorney who won it, the homepage highlights.
Designed to convert
Conversion is the entire job of a law-firm site, so the structured data is in service of it: clear results with recovery figures, trust signals (decades of combined experience, “no fee unless we win”), persistent free-case-review calls to action, and an accessible intake form. It’s built on the same reusable block sections and design-token theming, so the visual system stays consistent and fully responsive.
Outcome
A complete, accessible firm site in a regulated, conversion-driven vertical — demonstrating that the structured platform generalizes cleanly across industries, not just the association use case it was first proven on. The plugin suite underneath is the same one I designed and built from the ground up; only the data model and front-end change from one vertical to the next.